Some companies are not sure whether their digital marketing agency is actually performing, or whether it is time they change, and that having the correct partner is the key factor to online success or failure. But when shall you know when to part? By identifying and understanding when you need a new partner or when you need to change the one you already have, you are propelling your business towards unmatched success and growth.
Thus, we shall now understand the top signals that you should never ignore, as they are the markers of when you need an online marketing agency the most, and if you have one and these signs still come up, you know it is time to switch up.
This means that the company is open and transparent to its stakeholders, as a working relationship with your marketing partner is based on transparency. When you are always in the shadows on how your campaign is doing or have to go for a long time to retrieve important account information, it is a red flag. A well-known digital marketing firm must also be able to offer you all the visibility into your account, such as platforms such as Google Ads and Meta Ads.
Even you small business web design company should provide frequent, detailed reporting that gives a clear outline of the progress of your campaign. In the event that your agency is not keen to disclose specific metrics or cover up areas of underperformance, then it is time to rethink the collaboration. The issue of transparency in advertising is the key to developing trust and making informed decisions regarding your marketing strategy.
A digital marketing agency that will be trusted to handle successes and failures at Google Ads or at Meta Ads is in charge. They ought to be aggressors in overcoming issues and offering solutions. When your agency is continually trying to shift the blame or denial of areas it needs to improve, then maybe time to find a new partner.
A reactive agency only reacts to the changes and the demands of the market when they arise, possibly leading to lost opportunities and a continuous catch-up game, even for small business web design. Completely reactive strategies may lead to infrequent communication, an inability to control the brand story, and sporadic revenue.
On the other hand, a proactive digital marketing agency will forecast trends and needs in the market. They come up with approaches that make your brand be on the right side of the curve. Proactive marketing presupposes the allocation of resources more efficiently, increased agility, and enhanced customer relationships. As an example, a progressive Meta advertisement firm could use AI and personalization to filter content, as Netflix does.
It is a big red flag when your online marketing partner does not have an open channel of communication. A successful client-agency relationship is founded on effective communication. When your agency needs days to get back to you, or they are not updating it consistently, it is time to revisit the partnership. When you find yourself in a situation of wanting to keep up with the agency or feel like in the dark in regards to the progress of your marketing activities, it is an indication that something is wrong, even if you are getting just SEO services.
Bad communication may affect your marketing results greatly because, according to a Reddit thread about agency experiences, it was found that numerous businesses have terminated their paid media agency, Google Ads agency, or Meta Ads Agency because they had problems communicating with them, despite satisfactory ROI. Always keep in mind that communication is important in meeting your objectives, as well as the strategies employed by the agency, be it a paid media agency or any other form of digital marketing agency.
Marketing, advertising firms, or even SEO companies have an average turnover of approximately 30 people per year, and that is, in a group of six staff on your account, two of them are likely to resign in a span of one year. This continuous turnover may cause your marketing activities to be highly affected.
When agency personnel move around a lot, you lose the years of knowledge and experience of your brand. New marketing professionals are less conversant with your business, products, and marketing peculiarities, and this may influence the content production and strategy. This inconsistency may cause you to regress in your marketing score, and in particular fields such as meta ads or Google ads campaigns.
A failure to relate the metrics that have been reported to the real business results is one of the most frustrating experiences of businesses that collaborate with a digital marketing agency. Most of the agencies are great at reporting on data-intensive information with clicks, impressions, and conversions, yet they have difficulties in telling you how this information relates to revenue or any of the other key performance indicators that are important to your organization. This lack of connection can greatly frustrate clients whose performance is evaluated in terms of bottom-line performance.
****A good paid media or digital marketing agency should be able to close this gap by championing on your behalf and assisting in the creation of the integrations that may be required between digital information and your internal systems. This is a potentially complicated process, but it is essential to ensure the legitimacy of the work of the agency and allow making decisions based on the data directly affecting your business performance.